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Slovník odborných pojmů
Search Engine Optimization (SEO)Search Engine Marketing (SEM)Call To Action (CTA)Pay-Per-Click (PPC)RGBCMYKBusiness-to-business (B2B) Return on Investment (ROI)Double opt-inBlockchainPředmět e-mailuPreheaderFOMOOpen Rate (OR)Click Through Rate (CTR)Featured snippetPhishingRansomwareDoS a DDoS útokSQL injectionE-E-A-T Google Business ProfileDirect Answer BoxKnowledge PanelLocal PackLidé se také ptají (People Also Ask)AI OverviewsCore Web VitalsHostingAEO (Answer Engine Optimization)AIO (Artificial Intelligence Optimization)LLMO (Large Language Model Optimization)VEO (Voice Engine Optimization)VSO (Visual Search Optimization)CRO (Conversion Rate Optimization)GEO (Generative Engine Optimization)Affiliate MarketingAPI (Application Programming Interface)LLM (Large Language Model)MLM (Multi-Level Marketing)UGC (User-Generated Content)EngagementWireframeER diagram (Entity-Relationship Diagram)Microservices (Mikroslužby)PAYG (Pay-As-You-Go)TTFB (Time to First Byte)AI halucinaceAI SlopSSL certifikát (Secure Sockets Layer)FIFO (First-In, First-Out)LIFO (Last-In, First-Out)SCORM (Sharable Content Object Reference Model)NPC (Non-Player Character)VibecodingRAG (Retrieval-Augmented Generation)MCP ServerChurn Rate (Míra odchodu zákazníků)UpsellingCross-sellingCLV (Customer Lifetime Value)Bounce Rate (Míra okamžitého opuštění)RFM analýzaJSON-LDXHR (XMLHttpRequest)JWT (JSON Web Token)PersonaScrumProduct BacklogBallmer's PeakSingle Source of Truth (SSoT)Race ConditionBleed (Spadávka)IPS (In-Plane Switching)UPS (Uninterruptible Power Supply)NAS (Network Attached Storage)VPN (Virtual Private Network)BackendFrontendHome-officeRemote (Práce na dálku)Digitální nomádSkibidiVoiceover Funnel (Prodejní/Marketingový trychtýř)Hook (Háček / Udička)Niche marketRetence (Udržení zákazníků)Short-form content (Krátký obsah)Attention Span (Doba udržení pozornosti)DNS (Domain Name System)Value Proposition (Hodnotová nabídka)Above the fold (Nad ohybem)SERP (Search Engine Results Page)ARIA (Accessible Rich Internet Applications)AMP (Accelerated Mobile Pages)Dark Pattern (Klamavý/Temný vzor)Prompt EngineeringReaktivitaTechnický dluhRefactoring (Refaktorizace kódu)Code Review (Revize kódu)CI/CDUnit TestingIntegration Testing (Integrační testování)End-to-End Testing (E2E testování)TDD (Test-Driven Development)FCP (First Contentful Paint)MVP (Minimum Viable Product)A/B Testing Marketing Mix Modelling (MMM)OmnichannelAOV (Average Order Value)CX (Customer Experience)Golden rule (Zlaté pravidlo)Meta Pixel (dříve Facebook Pixel)UTM parametryRetargetingSLA (Service Level Agreement)Data Layer (Datová vrstva)NDA (Non-Disclosure Agreement)NCA (Non-Compete Agreement)Meta AdsGoogle Ads (dříve Google AdWords)SklikZboží.czZbožové srovnávačePLA (Product Listing Ads)Consent Mode v2Short-form video (Krátké video)PMax kampaň (Performance Max)Frekvence zobrazení (Frequency)ChatbotNLP (Natural Language Processing)Advantage+Customer Journey (Zákaznická cesta)CRM (Customer Relationship Management)DevOpsSysOps (System Operations)ERP (Enterprise Resource Planning)DockerKontejneryAWS (Amazon Web Services)ServerlessEdge functionsEcommerce (E-commerce)VPS (Virtual Private Server)Dedikovaný serverFTP (File Transfer Protocol)SFTP (SSH File Transfer Protocol)SSH (Secure Shell)GITLinuxFOSS (Free and Open-Source Software)Cache (Vyrovnávací paměť)Web scrapingXML (Extensible Markup Language)HTML (HyperText Markup Language)Web3SPA (Single-page Application)Stavové kódy HTTP (404, 403, 500, 200, 301)